exhibition gallery III



…ne ho viste di cose…

Ho visto fotografi creare composizioni con immagini rubate da internet, mescolandole alle loro foto e venderle come proprie.
Ho visto foto di appassionati rubate da fotografi professionisti e vendute con la propria firma.
Ho visto fotografi spacciarsi per grafici pubblicitari ignorando ogni regola e psicologia di comunicazione.
Ho visto grafici creare pubblicità rubando materiale da Google immagini.
Ho visto fotografi creare un impero con personale incompetente solo per risparmiare denaro e ho visto l’impero durante il suo meritato tracollo.
Ho visto fotografi circondarsi di appassionati sentendosi come “Gesù nel tempio” e li ho visti arrabbiarsi se questi superano gli insegnamenti del “maestro”.
Ho visto appassionati superare i maestri e li ho visti porsi con arroganza e prepotenza mancando di gratitune ed onestà nei confronti delle loro origini.
Ho visto appassionati rubare il “pane” a chi lavora sodo pagando le tasse, soltanto per un pò di fama.
Ho visto un potere nascere, l’ho visto crescere fino a diventare alla portata di chiunque; a quel punto ho visto professionisti evolversi con lui e ne ho visti altri combatterlo o ignorarlo; inutile dire che il progresso non si vince, si fa alleato.
Oggi la fotografia digitale è nelle mani di chiunque, tutti scattiamo foto, tutti potremmo essere fotografi, ma solo alcuni riescono a trasmettere vere emozioni con uno scatto, solo costoro hanno fatto proprio il progresso del digitale e ne hanno studiato nuove tecniche. Professionisti o appassionati, soltanto chi scatta una foto capace di farci viaggiare per ore, di farci provare un turbinio di emozioni e perché no, di farci commuovere, soltanto loro sono FOTOGRAFI.


Lorenzo Cappella

I have seen photographers create compositions with images stolen from the internet, mixing them with their photos and selling them as their own.
I have seen photos of enthusiasts stolen by professional photographers and sold under their own signature.
I have seen photographers pretending to be advertising designers, ignoring every communication psychology and rule.
I’ve seen graphic designers create advertisements by stealing material from Google images.
I’ve seen photographers create an empire with incompetent staff just to save money, and I’ve seen the empire during its well-deserved downfall.
I have seen photographers surround themselves with enthusiasts feeling like “Jesus in the temple” and I have seen them get angry if they surpass the teachings of the “master”.
I have seen enthusiasts overcome the masters and I have seen them pose themselves with arrogance and arrogance, lacking gratitude and honesty towards their origins.
I have seen enthusiasts steal “bread” from those who work hard and pay taxes, just for a little fame.
I have seen a power being born, I have seen it grow to become within anyone’s reach; at that point I saw professionals evolve with him and I saw others fight or ignore him; needless to say that progress is not won, it becomes an ally.
Today digital photography is in the hands of anyone, we all take pictures, we could all be photographers, but only some are able to convey true emotions with a shot, only they have made the progress of digital and studied new techniques. Professionals or enthusiasts, only those who take a photo able to make us travel for hours, to make us feel a whirlwind of emotions and why not, to make us move, only they are PHOTOGRAPHERS.


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